Primitive Beach Boutique

Primitive beach is a boutique that specializes in coastal designs. The vision is to source products that are local to Ocean City, New Jersey and represent the authenticity of the sea. Keeping merchandise primitive & soulful is something owner Ann Martinelli strives to achieve.

Primitive Beach Boutique is a women owned business where owner, Ann Martinelli empowers her daughters Grace and Amelia to lead, create, communicate and embrace all things coastal and primitive. Primitive Beach Boutique will offer Ann and the girls the space to explore their capacity to create a vibe that reflects their soul and passions.

New Jersey Coastal life has always been woven into the fabric of the Martinelli family. Marc and Ann were married in Cape May 2003 and spent summers on the Cape May and Wildwood beaches. The Martinelli family transitioned to Ocean City, NJ in 2018 and was embraced by the community.

Being an entrepreneur was part of Ann’s upbringing. She learned many business lessons from her parents and there is no greater joy than to pass them on to her daughters. Primitive Beach Boutique will be home to brands that have unique stories of giving back to their community. If you are in OCNJ stop into our store, explore the brands, and allow the stories to unfold.